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Hi Reader Before I share this drill… a quick heads up. For the last 6 months, the Workout Design Club has been $99 lifetime. That was a beta test. We wanted to reward trainers It worked. But $99 lifetime isn’t sustainable long term for what we’re building. The level of programming, ideas, and new updates going in each week deserves a proper structure behind it. So on Sunday, we’re switching back to: $30/month And once it moves, it doesn’t come back down. You won’t see lifetime at $99 again. Click here to get the WDC for $99 lifetime, while you still can. Now. Speaking of things that work… until they don’t. Our calf finisher had stopped working. Not because it was bad. Because it had become normal. We’ve been finishing our PT sessions with a 4-minute Tabata calf raises for a while now. 20 seconds work. At first? Brutal. Calves cramping. Ankles shaking. Proper finisher. But over time… He adapted. Heart rate didn’t spike the same. Burn didn’t hit the same. It became “just the finisher.” That’s when I knew we had to up the ante. Same 4-minute Tabata. But during every 10-second “rest”… He held at the top. Full extension. Heels high. No dropping. Round three — shaking. Afterwards he said, “That felt completely different.” Exactly. Most trainers don’t train calves properly in the first place. And the ones who do? Often forget to progress them. Stronger calves mean:
But the real lesson isn’t calves. It’s this: Clients don’t plateau because exercises stop working. They plateau because standards stop rising. You don’t always need new drills. You need better progressions.
That’s what the Workout Design Club is built around. Not random novelty. Not chasing trends. Progression. If you want lifetime access at $99 before it moves to $400 on Sunday… This is the final window. Click here to secure this amazing deal. After that, it’s gone. See you inside. P.S. I call the calf hold Tabata flaming calves. Give it a go with your clients and see how they get on. About Me! "I used to chase bad guys—now I chase better workouts." Hi, I’m Leon, an ex-British Commando turned fitness coach and workout designer at the Workout Design Club. After serving with the British Royal Marines, I built and ran successful bootcamps across three UK locations, delivering thousands group fitness classes. Now, my mission is simple: to help group trainers like you attract more clients by delivering the most enjoyable workouts in your area. With over 4,200 creative workout ideas inside the Workout Design Club, you’ll never waste another second scrambling for fresh ideas. Instead, you’ll focus on growing your business, building a thriving community, and doing what you love—changing lives. |
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Hi Reader As I mentioned the other day, I’m over in the UK this week visiting my dad (it’s his 70th), and he managed to get me a pass for his gym. This morning I wandered onto the gym floor and saw a small circuit class being run by a trainer called Eli. Really good trainer! After the session we got chatting about drills and ways to keep sessions interesting, and she said something that stuck with me. She said, “If the sessions become predictable… people switch off.” And she’s right. When...
Hi Reader, At the end of yesterday’s PT session, I asked my client what he wanted for his finisher. He looked at me and said, “Go on then… I challenge you.” So we went all in. Not 80%. Not controlled tempo. 100%. Here’s the partner drill we used — steal it for your next class: Pays To Be A Winner I created this image so you can promote the challenge to your clients before running it. Post it.Share it in your group chat.Build anticipation. Let them know there’s a winner — and a consequence....
Hi Reader Before I get into today’s workout, I’ve got an important announcement in case you missed yesterday’s email. In 2021 I launched the Bootcamp Career Bundle with seasoned Fit Pro and business owner Georgette Pann. Every year since, we’ve added new products — making it bigger, better, and more valuable for trainers around the world. But this year is different. Georgette is retiring for good after 35 incredible years — and selling off her entire library of digital products as part of the...